“Content Marketing” for the Fitness Industry | By:Chris Clawson, LifeFitness.

In today’s Fitness & Technology Evolution, we talked about the importance of fitness facilities separating themselves from the competition through value, product and now content, both in and out of the gym. We also discussed the fact that 62 percent of exercisers use outside content, like websites or blogs with fitness advice, to support their workout goals.

People have access to more information about nutrition, health and fitness than ever before. And new thought-leaders in the industry pop up by the minute.

Why are all of these experts taking the time to share their knowledge and build followers ?

It’s called ” Content Marketing ” and they do it because they see increased traffic to their website, more recommendations and stronger relationships with clients. Content marketing includes creating stories through blogs, videos, email campaigns, social media, whitepapers, Instagram and more.

Push marketing is distributing messages out, usually without much audience targeting to reach a large number of people, but not always the right people. Pull marketing is about offering value to your target audience by providing relevant content to a niche market and directing them back to your company, usually through a website, to learn more information.

 

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