Healthkart.com website expanding “HealthKartFit” stores Pan-India | ET Retail

The popular online health and nutrition product website Healthkart.com plans to expand its retail stores over the coming year. The company has already started stores in New Delhi & Chandigarh and plans to have more stores in cities like Bangalore, Mumbai, Chennai and a few more tier 1 cities.

Branded as HealthKartFit, the store offers a range of nutrition supplements and vitamins from leading imported brands such as Dymatize, MuscleTech, Optimum Nutrition and Vitamin Shoppe.

” The problem consumers are facing is that there are grey and fake products floating in the market affecting the consumers adversely. Opening a HealthKart Fit store is an effort to curb this menace. The products we provide are 100% authentic and credible.

Our endeavors are always towards providing authentic and credible products to our consumers. Moreover, the product range at HealthKartFit store is wide and the provision of sampling – ‘tasting before buying’ helps in suitable decision making. The consumers can taste the sample of the product and choose the supplement from a wide range of flavors available at the store before they make a final choice. It focuses primarily on sports nutrition, body-building supplements, and weight management products,” said  Managing Director and Co-Founder of Healthkart.

Prashant with Sameer founded Healthkart.com in March 2011. Prashant comes with a background of ten years of experience in management, operations, healthcare, marketing, and customer management and brand development. He holds a Bachelor of Technology from IIT Delhi and an MBA from GSB Stanford of Stanford University.

Besides Healthkart Fit, the company also has an e-commerce business called Healthkart.com. The website sells a range of health brands, promising authenticity and availability across categories such as nutrition, sports and fitness, home devices, personal care, beauty, parenting and health services. The website has a traffic of about 2 million visitors per month.

“We offer over 400 brands. We would have 100+ international brands on offer in our range,” added Tandon. “Consumers are becoming more aware and are very sensitive to authenticity of products especially in health oriented products. They sign up for nutrition counselling, they verify that the product they get is genuine and they ask very nuanced questions. Consumer awareness is growing fast, and aware customers are careful to buy authentic health and nutrition products from retailers like HealthKart rather than some unknown seller on a marketplace.”

Future plans : The company has been growing at 150-200% over the last 2 years. “Next year, we expect to again double in size. Fitness as a space, especially sports nutrition is a fast growing new category. Also, categories like diabetes, elderly care and weight loss are growing very fast in India,” said Tandon. Healthkart.com receives orders from over 600 cities. “We cover 20000 pincodes across the country. Our coverage is largely comprehensive and we expect Tier 3 and Tier 4 to grow even faster as our logistics strengthen in these areas,” added Tandon.

Marico eyes “Kaya Skin Bars” for makeover |by: Bindu D Menon | Business Line

Marico’s wellness brand Kaya Skin Clinic is looking at a services & products combination to grow. For this, it plans to expand Kaya Skin Bar, a smaller retail format that it piloted last year, to other metros.

Kaya Skin Bars will be spread across 500-700 sq ft, compared to the existing clinics which are about 1500-2,000 sq ft. The store will offer skincare products, while Kaya Skin Clinics will offer technology-led cosmetic dermatological services.

“We currently have about three stores in Bangalore and are looking to expand to other cities. The shops will have about 50 stock-keeping units in 13-odd categories, including rejuvenation, anti-ageing and acne, among others,” said Arvind. The focus on retailing the product stemmed from the fact that the products were currently contributing about 20 per cent to its total revenue. Kaya has 83 skin clinics across the country.

Spread across 500-700 sq ft, the store will offer skincare products.

“We want to become an end-to-end solution provider in the skincare business,” he said. Services currently contribute to the balance. The company reported revenue of Rs 336 crore on March 31, 2013, a 12 per cent growth over last year.

RESTRUCTURING :

Earlier this year, Marico had initiated a restructuring exercise which saw the demerger of its skin solutions division Kaya into a separate entity called Marico Kaya Enterprises (MaKE).

The company had then indicated that it would be focusing on smaller stores to achieve a faster break-even for Kaya. The demerger was done to facilitate the consolidation of Marico’s FMCG business in India and overseas. The company plans to list Kaya Skin Clinic on the bourses. Kaya contributes 7 per cent to Marico’s Rs 4,000-crore top line. Arvind said Kaya Skin Bars would be competing against brands such as The Body Shop, Kiehl’s and L’Occitane, among others.

The company said among the key growth drivers are anti-ageing and skin-lightening products and services.

Arvind said anti-ageing as a category was growing at 30-35 per cent. “We are looking to strengthen the minimally invasive services portfolio with new products and services”.

Invasive and surgical procedures constitute Rs 700-800 crore of the overall anti-ageing market. Out of this, minimally invasive services account for 60 per cent, as opposed to surgical treatments.