Healthkart.com website expanding “HealthKartFit” stores Pan-India | ET Retail

The popular online health and nutrition product website Healthkart.com plans to expand its retail stores over the coming year. The company has already started stores in New Delhi & Chandigarh and plans to have more stores in cities like Bangalore, Mumbai, Chennai and a few more tier 1 cities.

Branded as HealthKartFit, the store offers a range of nutrition supplements and vitamins from leading imported brands such as Dymatize, MuscleTech, Optimum Nutrition and Vitamin Shoppe.

” The problem consumers are facing is that there are grey and fake products floating in the market affecting the consumers adversely. Opening a HealthKart Fit store is an effort to curb this menace. The products we provide are 100% authentic and credible.

Our endeavors are always towards providing authentic and credible products to our consumers. Moreover, the product range at HealthKartFit store is wide and the provision of sampling – ‘tasting before buying’ helps in suitable decision making. The consumers can taste the sample of the product and choose the supplement from a wide range of flavors available at the store before they make a final choice. It focuses primarily on sports nutrition, body-building supplements, and weight management products,” said  Managing Director and Co-Founder of Healthkart.

Prashant with Sameer founded Healthkart.com in March 2011. Prashant comes with a background of ten years of experience in management, operations, healthcare, marketing, and customer management and brand development. He holds a Bachelor of Technology from IIT Delhi and an MBA from GSB Stanford of Stanford University.

Besides Healthkart Fit, the company also has an e-commerce business called Healthkart.com. The website sells a range of health brands, promising authenticity and availability across categories such as nutrition, sports and fitness, home devices, personal care, beauty, parenting and health services. The website has a traffic of about 2 million visitors per month.

“We offer over 400 brands. We would have 100+ international brands on offer in our range,” added Tandon. “Consumers are becoming more aware and are very sensitive to authenticity of products especially in health oriented products. They sign up for nutrition counselling, they verify that the product they get is genuine and they ask very nuanced questions. Consumer awareness is growing fast, and aware customers are careful to buy authentic health and nutrition products from retailers like HealthKart rather than some unknown seller on a marketplace.”

Future plans : The company has been growing at 150-200% over the last 2 years. “Next year, we expect to again double in size. Fitness as a space, especially sports nutrition is a fast growing new category. Also, categories like diabetes, elderly care and weight loss are growing very fast in India,” said Tandon. Healthkart.com receives orders from over 600 cities. “We cover 20000 pincodes across the country. Our coverage is largely comprehensive and we expect Tier 3 and Tier 4 to grow even faster as our logistics strengthen in these areas,” added Tandon.

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