“Naturals salon brand”, gives credit to “Lakme salon format” for its success | ETRetail


Studying closely the business model of Lakme beauty salon, Kumaravel, CEO & Co-founder, Naturals—a hair and beauty salon brand, does not shy way but admits that he has learned a lot following their way of strategies. And the result!–today Naturals  is 130 salons ahead of Lakme, the number which they were behind when they started expanding.

Kumaravel, the man behind the brand says he followed the checklist what Lakme followed in terms of finding the right location and other business-related strategies. “This has given us tremendous learnings and we were able to taste the success,” he admits. 

The hair and beauty salon brand toady launched its 300th salon in India in Sector 4 Dwarka, New Delhi. The salon brand has FOUR formats—Naturals (Unisex), Naturals W (exclusively for women), Naturals Lounge (Premium Unisex salon), Page 3 (Luxury Unisex). 

Speaking exclusively to ETRetail, about the expansion plans, Kumaravel says that north India is ready for Naturals format. “I think in this region there is gap between very low priced salon services market and super-premium market. We fit in between these two categories and will position ourselves in term of pricing and services. We will not bring Page 3 format in the region.”

Started by Husband & Wife couple in 2000, gives opportunity to the aspiring women entrepreneurs through the franchise model. “We help sign agreements with banks to take loans who wants to become our franchisee partner. This encourages them to take the next big step with ease, ” says Kumaravel.

According to him, the Franchise store is able to do break-even within six months and ROI within 30-36 months. In order to run a successful beauty salon, basics have to be set right in the first place.

And what are those? Hygiene, Branded product, Skilled Labour, Printed prices/trariff, after-care services are some the main points to run a branded salon in the Indian market today.


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