” Sony wants India to become its No. 3 market Globally”. It’s targeting a Big sales-push that may see the country overtake its home base of Japan, driven by “Smart-Phones”, the segment that’s growing the fastest for the company.
The focus on “Smart-phones” was renewed last year with the launch of a new range of ” Xperia” devices in India, which currently ranks FOURTH overall for Sony after China, the US and Japan.
In the last ONE year, we gained Market Share from 4% to 10% in “Smart-phones” and now the target is to take it up to 20-25%, which would enable India to become a bigger market for Sony globally,” said Sony India managing director Kenichiro Hibi on the sidelines of International CES, the world’s largest consumer technology expo that’s held annually in Las Vegas.