“APG & Xander Launch $300 million India office fund” : buy “income-generating office-assets” in India’s office markets | The Economic Times

“Dutch pension fund manager APG Asset Management & PE firm Xander have launched a $300 million ( Rs 1,800 crore) fund that will buy high quality income-generating office assets in India’s main office markets..”

” Over time, if buying opportunities continue to emerge, the venture’s size may be increased to $500 million,” a statement from APG and Xander said.

The venture aims to benefit from the demand for office space coming in from companies across sectors such as IT and financial services and will solely focus on built, and significantly leased office assets in Mumbai, NCR, Bangalore, Hyderabad, Chennai and Pune.

” In spite of the recent slowdown, India’s top 6 cities have consistently witnessed the largest net absorption of office space in the Asia-Pacific region, and perhaps globally. This, combined with limited new development starts for office projects in India, creates a unique demand-supply gap for good quality office space that our venture aims to target,” said Head of non-listed real estate for Asia-Pacific at APG in Hong Kong.

APG had invested Rs 180 crore in Lemon Tree Hotels and another Rs 470 crore in a JV with the company in 2012 to build and manage hotels. It recently increased its stake in the company from 5.66% to 13% by investing an additional Rs 300 crore.

It also joined hands with Godrej Properties to set up a Rs 770 crore residential development platform which will focus primarily on development of mid-income residential projects in Mumbai, NCR, and Bangalore and may opportunistically invest in Pune and Chennai.

Rohan Sikri, partner at Xander Investment Management, Singapore said : ” While the Indian office market has been relatively resilient through the bad economic environment of the last few years, buyers of Indian office assets need to have the skill to identify and address complex title, construction and regulatory risks, and sweat the real estate after acquisition to preserve and create value…It requires patience, attention to detail and local real estate expertise.”

Corporate demand for office space has picked up pace in the last two months with office space leasing rising 58% in the January to March quarter, according to property advisory firm Cushman & Wakefield.

Several large institutional investors including Blackstone, GIC, Indiareit, and others have been picking up income-producing assets across the country in the last few years.

In a recent transaction, Embassy Office Parks, which is a joint venture between Blackstone and Bangalore-based Embassy group, paid Rs 1,951 crore to acquire a controlling stake in Vrindavan Tech Village, which has a potential built-up-office area in excess of 15 million sq ft with 1.9 million sq ft already complete..

6 Reasons why “Market Research Analysis is vital to growth” ? | Niteo Partners

Any business owner can tell you that always knowing your client’s minds is about as easy as finding a psychic who is accurate at all times; it just can’t be done. The closest we can come to this is in the accurate analysis of market research, a science in and of its own right. In this post, we will explore details of market research analysis and why it is vital to your business’ growth..!! 

Get to know your Customers, their Demographics and the Market :

Barring the above-referenced psychic, a market research study is the next best way to determine your customers’ desires. A properly planned study will also include information on the demographics. This in turn gives you a much better idea of where to spend your advertising dollars, as clients for a new ebook on common household frugalities will be completely different from the ones contemplating the latest fuel economy numbers for the Mercedes A-class.

Learn the difference between diagnostic studies and curative studies :

You can set up a market research study to find out what clients like or dislike about a particular product, but this type of diagnostic study can only tell you what’s wrong, not the best way to fix it. Using the results of that study to develop several possible models of a product and then introducing them in a curative study tells you not only what was wrong with the original product, but also the best-received ways to fix the problem. A well-run study provides feedback of what your customers want, what they need, and their likes and dislikes.

A matter of interpretation :

If you have looked at raw data from a study in the past, you know how confusing the numbers can be. Statistics gives us a variety of ways to interpret or analyze study data, but unless you have a solid grasp of the discipline, you will have a hard time telling whether the upswing in your product’s sales is because of the product meeting a need, a holiday sale or a multitude of other factors involved in retail sales.

Reach your audience :

If you’ve researched your customers’ demographics, you will have a better understanding of who they are and how to market to them. While college students may be best reached by a Facebook or Twitter campaign, busy adults in their 30′s may be more easily reached by Groupon or LivingSocial offers and senior citizens may prefer a good old-fashioned mail campaign. Along the same lines, if you’ve got great sales in those same busy adults but can’t figure out whether college students or seniors would buy your product if you reached them in a different format or whether they would be moved to purchase if your product offered different options, you’re limiting your business’ potential to really take off.

Get accurate Feedback :

A market research study conducted in only one form, at a shopping mall, for example, provides limited demographics of a company’s client base; specifically, the study would only focus on individuals interested in going to the mall. This cuts out a good portion of your demographic, including people who are too busy to go to the mall, who dislike the walking and how busy it is or who prefer to shop online or from catalogs. Similarly, using feedback from your Facebook page alone will only give you the demographics and preferences of Facebook users who like your business enough to pay attention to its page. Creating a more integrated and across all customer segments feedback mechanism into your study design will help gain much greater insight into the customer.

Study your competitors :

Without a well-designed research study, your dropping sales could be because your competitor has come up with a similar product, or it could be a failure in your marketing and advertising plan, or it could be that you have many prospective clients who would buy if your product just had a particular feature which is currently offered by the competition. A well-designed study finds out not only the why, but the how, helping you solve the problem.

As you can see, market research analysis can help provide a wealth of information, ideas, feedback and marketing insight for your business, helping you make it grow to its maximum potential…. Instead of spending your time and energy trying to interpret raw data or learn statistics, why not have a proper analysis done by professionals in the field whose job is exactly that  ??