IHRSA launches, “Why Get Active Campaign” to “Promote Benefits of Physical Activity” Globally | IHRSA – Media Center

“WhyGetActive”, an inspirational movement spotlighting the benefits that regular exercise brings to our physical and mental health, productivity, economic stability, and quality-of-life, was officially launched this month by the International Health, Racquet & Sportsclub Association (IHRSA)….The campaign—which revolves around everyday people sharing their answers on social media to the question, “Why do you get active ? ”—began with a soft launch in March at IHRSA’s annual convention (IHRSA 2014) in San Diego, where hundreds of attendees shared why they pursue an active, healthy lifestyle using “WhyGetActive”…!! 

Now IHRSA is ramping up its outreach to involve everyone. What begins with the global reach of over 10,000 IHRSA members has the power to expand to kids and their families, legislative and health-promotion organizations, and the business and medical communities all over the world.

Allison Flatley, COO of L&T Health and Fitness and Corporate Fitness Works and member of the IHRSA board of directors learned of ” WhyGetActive” during the March Convention and is thrilled to launch the campaign this month with their staff and members. “Our members have such compelling reasons why being physically active is important to them. This campaign provides them with a great platform to share not only their inspirations, but their successes with the whole world,” said Flatley.

The ‘because’ in response to ” WhyGetActive” is simple for those of us already engaged,” said IHRSA’s President and CEO. “We know the high toll that inactivity brings. It creates obesity, and it enables heart disease, cancer, stroke and diabetes.”

“Yet, we also know that it isn’t easy for many people to make the choice to exercise,” Moore continued. “We hope the ” WhyGetActive” movement will help create a global culture of support for physically active lifestyles so choosing to exercise becomes an easier choice for everyone.”

IHRSA is eager for individuals and organizations to adopt and adapt ” WhyGetActive” with the common goal in mind : To affect a culture of wellness, where physically active lifestyles are the norm and easy for everyone to sustain.

The May launch of the ” WhyGetActive” campaign is meant to coincide with National Physical Fitness and Sports Month in the United States.

“Let the world know why you get active,” Moore encouraged. “Post it to social media using the ” WhyGetActive”. Become part of the movement that moves the world to become a healthier, more prosperous place.”

Join the ” WhyGetActive” Campaign :

Visit whygetactive.org for more information, what others are doing with their ” WhyGetActive” posts, and to learn how you, your staff, your members and your communities can be involved in this campaign for a healthier, more active world.

About IHRSA :

IHRSA is a not-for-profit trade association representing health and fitness facilities, gyms, spas, sports clubs and suppliers worldwide.  IHRSA and its members are dedicated to making the world healthier through regular exercise and activity promotion…

“Why Do Leaders Ignore Risk ? ” : FIVE simple “Questions You Should be Asking” | by: Marge Combe | VMC

In a turbulent market-place, with steady risk and even some periodic Catastrophes (cyber-attacks, political issues, weather and earthquakes, as examples), Risk is something that should be a careful and objective consideration for all leaders…

Yet the NACD 2013–2014 Public Company Governance Survey found that only 26 % of companies have a defined risk appetite statement to guide their thinking about how to consider risk.

While that may be a new concept to many of us – it was to our team – it may point to a deeper reluctance on the part of leaders to give serious due diligence to the risks inherent in their businesses.

Studies are emerging that point to reactions of discomfort in dealing with risk.  These studies show that the “fight-or-flight” hormone cortisol is released in response to the stress induced when humans are faced with choices inherent in risk.  For example, in a December, 2013 study published in the Proceedings of the National Academy of Sciences of the United States of America, researchers found that when exposed over a period of days to a situation of uncertainty, the subjects became more risk-averse as time progressed. Conversely, studies find that in times of stability, leaders tend to underestimate risk…!!

Security guru Bruce Schneier notes, “We’re bad at accurately assessing risk; we tend to exaggerate spectacular, strange, and rare events, and downplay ordinary, familiar, and common ones”..

Neither approach to risk is responsible leadership – and, in fact, may prove to be poor leadership – usually and unfortunately, in retrospect. Responsible leadership demands clear-headed consideration of risks before the environment triggers the cortisol.  What are leadership questions you should be asking regularly in your organization about risks ??

1. What is important for us to protect at any cost, and where do we have some degree of tolerance ?  A baby food manufacturer cannot tolerate a food safety issue, but may be able to accept some risk around source of its product ingredients.  This question helps your organization to reflect rather than react when there are challenges.

2. What are our most constant risks, and how can we keep them in an acceptable range ?  Constant risks tend to be in such day-to-day issues as failures in suppliers or partners or transportation.  While not devastating, they can be disruptive in the moment if there isn’t a backup plan.  Good leaders assure these day-to-day risks have been considered and addressed.

3. How much will it cost to reduce a given risk, and would it be worth it ?  Keeping in mind Bruce Schneier’s comment about exaggerating the rare risks, it’s important for leaders to keep the organization from over-reacting to the one-in-ten-thousand chance of the spectacular disaster.

4. Can we afford to take more risk on this, and what are the worst case scenarios if we do ?  In those times of uncertainty when the tendency to entrench is high, a good leader will beg the question.  Often the worst case scenarios are not catastrophic, nor even of long-term impact.

5. How much total risk can we afford as an organization ?  It’s good to look at each risk independently, but at some point, the inventory of risks also has to be considered.  If TWO or THREE Risks were realized at the same time, what would it do to the company ??

A dauntless Leader does not shirk the responsibility to objectively consider the organization’s “ Risk Appetite ”, no matter the discomfort it engenders...If you find your head in the Sahara of risk, pull it out and start asking these questions… !!