“WhyGetActive”, an inspirational movement spotlighting the benefits that regular exercise brings to our physical and mental health, productivity, economic stability, and quality-of-life, was officially launched this month by the International Health, Racquet & Sportsclub Association (IHRSA)….The campaign—which revolves around everyday people sharing their answers on social media to the question, “Why do you get active ? ”—began with a soft launch in March at IHRSA’s annual convention (IHRSA 2014) in San Diego, where hundreds of attendees shared why they pursue an active, healthy lifestyle using “WhyGetActive”…!!
Now IHRSA is ramping up its outreach to involve everyone. What begins with the global reach of over 10,000 IHRSA members has the power to expand to kids and their families, legislative and health-promotion organizations, and the business and medical communities all over the world.
Allison Flatley, COO of L&T Health and Fitness and Corporate Fitness Works and member of the IHRSA board of directors learned of ” WhyGetActive” during the March Convention and is thrilled to launch the campaign this month with their staff and members. “Our members have such compelling reasons why being physically active is important to them. This campaign provides them with a great platform to share not only their inspirations, but their successes with the whole world,” said Flatley.
The ‘because’ in response to ” WhyGetActive” is simple for those of us already engaged,” said IHRSA’s President and CEO. “We know the high toll that inactivity brings. It creates obesity, and it enables heart disease, cancer, stroke and diabetes.”
“Yet, we also know that it isn’t easy for many people to make the choice to exercise,” Moore continued. “We hope the ” WhyGetActive” movement will help create a global culture of support for physically active lifestyles so choosing to exercise becomes an easier choice for everyone.”
IHRSA is eager for individuals and organizations to adopt and adapt ” WhyGetActive” with the common goal in mind : To affect a culture of wellness, where physically active lifestyles are the norm and easy for everyone to sustain.
The May launch of the ” WhyGetActive” campaign is meant to coincide with National Physical Fitness and Sports Month in the United States.
“Let the world know why you get active,” Moore encouraged. “Post it to social media using the ” WhyGetActive”. Become part of the movement that moves the world to become a healthier, more prosperous place.”
Join the ” WhyGetActive” Campaign :
Visit whygetactive.org for more information, what others are doing with their ” WhyGetActive” posts, and to learn how you, your staff, your members and your communities can be involved in this campaign for a healthier, more active world.
About IHRSA :
IHRSA is a not-for-profit trade association representing health and fitness facilities, gyms, spas, sports clubs and suppliers worldwide. IHRSA and its members are dedicated to making the world healthier through regular exercise and activity promotion…