“Tekla India & RICS promote” Building Information Modeling “(BIM) Technology”, to “Engineering & Construction Markets”| Realty Plus

“Tekla India, a leader in bringing Building Information Modeling (BIM) software to the engineering and construction markets of India, today announces its strategic alliance with the Royal Institution of Chartered Surveyors (RICS) and the RICS school of Built Environment….” 

The main objective of this partnership is to build a critical-mass of  “Quality Talent Pool” and create better Employment Opportunities for Young professionals across the construction and infrastructure industry, in the region..!!

This collaboration will help reach out to the student and education community to educate them on BIM technology using Tekla Structures through the Real estate and Construction Management courses offered by RICS School of Built Environment in their campuses in India…

As a part of this 2 year course, the program will provide students with a firm foundation on Tekla Structures Building Information Modeling (BIM) software…. Tekla India as a strategic partner will also be part of RICS’s conferences and workshops through the year across the major metro cities of the country..

The construction industry is the second largest industry of the country. It makes a significant contribution to the national economy and provides employment to large number of people…!!

The use of various new technologies and deployment of project management strategies has made it possible to undertake projects of mega scale. In its path towards automation, the industry has to overcome a number of traditional and technical challenges. 

Hence, professional training opportunities in this field is a must as this will help them do their jobs better, while achieving greater accuracy, efficiency, and cost management”.
Nirmalya Chatterjee – COO & Business Director, Tekla India said, “We are very proud to announce this one of its kind industry-academic partnership with RICS India. Volume of construction and infrastructure is only increasing in India and use of BIM technology can lead to enormous gains for the industry. 

“Qualified BIM professionals are the need of the hour. It is thus important that we train the younger generation joining the construction & infrastructure industry in their nascent stage…

This tie-up is a step forward to benefiting the student community as well as providing the industry with a larger talent pool. We along with RICS ensure that the best of professional education is offered to aspiring students keen on joining this vibrant industry”…!!

Sachin Sandhir, Managing Director, RICS South Asia said, ” We are honored to be associated with Tekla as it will further enhance our education curriculum at the RICS School of Built environment by providing our students with expertise and knowledge to improve their skills and giving them an edge in an increasingly competitive market ” ….

With advancement in technology, a new era of automation in construction industry has rolled in which clearly shows a huge growth from the manual representations to the 3D modeling and digital level of engineering. The introduction of the newest version of Tekla’s BIM software has improved construction workflow efficiency by providing the means to better organize models, manage tasks and avoid structural clashes..

Construction is about collaboration. As BIM penetrates construction industry processes, architectural trends produce increasingly complex shapes, and buildings include more refined technology, information exchange becomes progressively more important…!!

While information management remains at the core of BIM, building today’s structures requires more information than ever before. The new professionals need to well equip with the latest developments and technologies in the rapidly growing sector..

“Reshaping the #Retail-Store” as A “Powerful Weapon” in Today’s “Highly Competitive #Omni-channelWorld” | by: Gary Lee | Retail Touchpoints

” Claims of Brick-and-Mortar’s looming ” demise “ are definitely more than a bit exaggerated…”, Despite the exponential growth of E-Commerce, a variety of new shopping options and even the advent of the dreaded “ Show-rooming ” trend, #PhysicalRetailStores still amass more than 90% of overall sales, and #Brick-and-Mortar continues to be the channel of choice for consumers of all ages and income levels….!!

That said, however, the retail world has definitely been knocked off balance by evolving and shifting #ConsumerShoppingBehaviors…Today’s connected consumer controls when, how, where and how often he or she visits, buys, interacts and even recommends brands to others across Brick-and-Mortar and Online channels..

And with consumers being more and more constantly “connected” to the web across their phones, tablets, eye-wear and other devices, it’s critical to break through their online world and give them a reason to come into #PhysicalRetailSpaces…!!

Customer Experience ( CX ) : The Differential :

To do this, retailers must rediscover the “why, how and wow” of their physical stores for consumers —why their physical store positively impacts consumers, how it helps move them along the buying process, and what the unique “ wow ” is that cannot be replicated in an online world.

These THREE Factors can be summarized as the #CustomerExperience (CX) a consumer has in the #RetailStore, which uniquely allows them to physically interact with and experience the product or service before they buy. It represents the last and perhaps most critical chance for a brand to make a positive impact before the purchase, and it is uniquely a part of the Physical #RetailExperience…!!

It’s therefore critical that both large and small retailers find a way to create these customer experiences. In this fiercely competitive market, intentional CX may be the only remaining way to differentiate, compete and win..

Here, I outline at a high level the vital tactics for successfully implementing an impactful retail CX project through the right balance of strategy, design, execution and continuous measurement and improvement…

Tactic 1: ” Leverage Your CX Project As A Strategic Move”, Not As Just Another Marketing Ploy :

There are many reasons to develop a new customer experience, but which ones make the most sense for your company? Simply implementing a new solution as a direct response to market competition and trends is not enough. You must dig deeper… Think in terms of what you want your customers to know, believe, feel or do before, during and after this experience. Then, begin your best first tactic — a plan, or better yet, a CX strategy…!!

The core of a CX (customer experience) strategy hinges on THREE Key things :

Stakeholder Collaboration — Bringing relevant stakeholders together to define business goals and measures of success is key to moving forward with your project. An important step here is differentiating your business needs from your requirements. This clarity will make it easier to benchmark the performance of your CX down the road..

Research — A key decision you will need to make is whether to conduct new research beyond your current reservoir, and if so, what kind. Whatever your decision, research is key to developing empathy for your customer. Without that, products and solutions can end up being uninteresting and even useless. Use this data to develop a 360-degree view of your customers and their needs and expectations. This will also help define the parameters of your CX.

Team Formation — Early in the process, form your team and clearly outline goals, expectations, roles and responsibilities. While team formation depends on the specific needs of the project, the team will usually include a project manager, strategist, design team and solutions management team..

The output of the strategy phase will be a CX Requirements Document—similar to a Design Brief, but a lot more comprehensive — detailing overall objectives, a project overview, design objectives, expectations, considerations and measures of success.

Tactic 2 : Design Intentionally, Practically And Impactfully :

The design team works to create something tangible OR visible, and formulates everything from how the experience looks and feels to how users will interact with the new experience. As you move into the design phase, much of the information your design team will need should already be captured in your CX Requirements Document..

Begin by mapping out the entire #CustomerJourney…. This means looking at all the #TouchPoints your customers encounter while interacting with your Brand—Pre-, During and Post-purchase — and understanding what your customers are thinking and feeling at each touch point. Consider what kinds of interactions are you wanting to elicit, what senses you want to activate and what you want customers to do. The most #EngagingExperiences are intentional — carefully planned and built to address specific user needs…

As you move further through design, I recommend prototyping fast and early. The quicker you can get a sketch off paper, the quicker you can start acting out how people might use the solution and thinking of ways to improve it. This also keeps your design grounded in practicality so you aren’t left with a vision that never leaves the paper. This process allows you to see how all the components are working together from a production standpoint and to explore different material and assembly options.

Another important consideration during the design phase is using digital or technology. These elements create impactful experiences by layering elements that improve effective customer engagement and delight the customer…

Tactic 3 : “Measure, Measure Then Measure again”:

After successfully implementing your CX project, it might seem like it is time to move on to the next project… But then you would be forgetting a key part of this process : ” Ongoing Measurement”… Measurement is its own priority, and project leaders commonly underestimate the value of measuring the solution’s ongoing effectiveness. To make any progress, a company must be able to monitor whether or not it is actually delivering what it intended, as well as calculate the return on investment. Collecting data consistently and regularly puts a company in a much better position to understand its customers, the effectiveness of its CX solution and how the solution impacts its business…

For our clients, we like to conduct a reality gap analysis before and after implementation to really gauge the effectiveness of the solution for all stakeholders — the customer, the brand and the sales associate, if applicable — and determine metrics for improvement. However, measurement does not end there. Ongoing measurement connects a project from implementation back to strategy and helps to continuously improve the existing solution so that it always aligns with meeting customer needs and expectations..

Following Steps To Success :

The #RetailLandscape is morphing before our very eyes…. To survive, companies must adapt and ramp up their CX arsenal or accept defeat…!!

This will require a hard look at the traditional retail customer experience and an altered way of thinking. They must be able to track and understand the customer’s entire journey, from realizing a need to the post-purchase relationship.

It demands collaboration and a heightened awareness of strategy, design and implementation to craft truly relevant and meaningful customer experiences that effectively engage the customer…

It means looking at each channel, including the physical store, and determining what role it should play in the overall experience to facilitate a seamless continuity of the experience in True Omni-channel Fashion….!!