We had recommended a similar venture-structure to some of our clients that we work with, within the Indian Modern/New-age Retail brands..
This JV announced between Catamaran Ventures (Family Office of N.R. Narayana Murthy) & Amazon-Asia, is a testimony of the business-model & concept of the J.V we had recommended early this year….wish they had put some serious thoughts behind that recommendations..?? I am positive, they would realize what, opportunity they missed..!!……M.P