“Fitness on Demand” : a “service at Gym/Health-clubs” that allow members “24-hour access to High-Quality Fitness-classes” | Club Solutions

Technological advances in the Fitness, Health-Club & Leisure clubs across the landscape is evolving and adopting to the Newer #Innovative developments in this space…

This has to become an imperative integral-part of any existing OR new-developing facilities, that wants to differentiate from their competition and also provide their club-members an flexibility in utilizing the club-services at their convenience and Not being bound by a pre-scheduled time…

With this flexibility on accessing such services at their clubs as and when they find time…they will stick to their Fitness regime and continue to incorporate them into their day-to-day Lifestyle and not find reasons to skip their exercise / fitness regime..which is the core-reason for any Gym OR Health-club existence..!! and when this area of concern is addressed, you could see this directly making a positive impact and add-value to your company’s bottom-line and sustainability…

THE PROBLEM : 

Any full-service 24-hour fitness-center…In a heavily #CompetitiveMarketplace, looking to differentiate its club from the pack…should be able to offer Live #GroupFitness options, early in the morning, but lacked additional options for club-members to make these times…It is essential to offer something that would allow members to have 24-hour access to Quality Group Fitness classes while keeping cost low….that would allow members “ wanted that freeing-option to come in and choose whatever they like”…!!

THE SOLUTION :

Of the several options available in the market that could help vamp up its #FitnessOfferings, to set them apart from competitors…FOD™ seems to out-beat its peers,because it encompasses all the Clubs & Members needs : #Technologyinnovation, #ScheduleFlexibility, and something that could Sell-itself…!! 

THE RESULT :

Having Fitness On Demand™ in a Gym / Health-Club would allow it to differentiate and stay competitive in the fitness-realm… with competitors in their area Not having this technology, “It definitely has its wow factor ”…!!

Fitness On Demand™ also helps sell more memberships…“ It allows them to raise their Ticket-average because they are offering a product like Fitness On Demand™ … it really has become a great sales tool for many Clubs…Fitness On Demand™ offers FREE Marketing-tools, making it easy on Club-owners to keep current-members informed and draw in New-members..

Members now have 24-hour access to top-rated #GroupFitnessClasses…. 55 % of Fitness On Demand™ classes are played during hours that Clubs are un-able to offer ” Live Group Fitness-Classes. This allows them to serve 15-30 more members per day… Members can choose what they want, when they want it…!!

KEY TAKE-AWAYS :

  • Added flexibility and class variety to satisfy members..
  • Added flexible top-rate group fitness classes
  • A sales tool that speaks for itself
  • Available 24 Hours a day
  • Technology innovation is a competitive advantage
  • Supplement live fitness classes to decrease unoccupied studio time

“Inside the Club” : The “Importance of Core-Competency” | by: Tyler Montgomery | Club Solutions

At Club Solutions, we’ve been reading the book titled “ Traction : Get a Grip on Your Business ”….!!

In the first four-chapters. it examines #CoreValues, #OperatingSystems and How you EvaluatePeople…What chapter FOUR, teaches is that not everyone is suited for every role in your club….!!

This brings me back to an article I read not too long ago that suggested that Everyone in the Club “should be able to sell” — from Front-desk Attendants to Group X directors..

I believe the Actual point of the article was to say that “everyone should Sell the Club in their Attitude & Position”, but it took more of a literal sales tone…Traction is quick to explain that people have skills, companies have needs and certain roles must be filled….!!

Not everyone will be suited to be a CFO. For example, if I was to be promoted to the CFO of Club Solutions, there is no telling what might happen to the company…Not that I’m extremely horrible at math, but it’s not in my core-competency…!!

Additionally, “we don’t utilize our editorial team to create sales”…..They haven’t been trained to sell, and they don’t spend hours perfecting the ability. Nor do we ask our salespeople to write articles for the magazine — it’s not their Core-competency either…!!

For your company to grow and thrive, it’s vital that you have the right people in the proper seats….Don’t expect your Group X director to sell memberships…

He or she is ” Great at designing Group-X programs” that “make members want to stay and enjoy the club”…Don’t waste time teaching them to #Sell-Memberships and take away from their #CoreCompetency…!!

Additionally, with #FrontDeskStaff, they typically possess an entry-level role in the company…However, that doesn’t mean that they don’t have desires or skill-sets…. At the Front-desk they should present the club with the best Foot-forward… But, they shouldn’t be asked to literally sell the club…!!

If you want front-desk staff to grow and excel at your facility, discover what they may want out of the job…Do they want to sell ? That’s a possibility….But, do they want to be a #PersonalTrainer ??  That is also a possibility…In addition, if they transition to the role of personal training, then you can help walk them through the Steps of selling Personal Training, but not typical memberships — that’s a role all in itself…!!

By designing certain roles & expectations from people in those roles, you will build a core group that can help the company succeed…

Remember, you need a Team to Grow — not just a bunch of people scrambling to do a lot of different jobs…!! 

“How Sports & Fitness, Health-Club operators” can “Maximize” their “Equipment Investment” | Resourcebeat

“One of the biggest-expenses for a Sports / #Health-club / #FitnessFacility is “Equipment”...!! Maximizing the value of that investment is key to making sure it is money well spent—for the facility operators, for the members and for the facility’s overall image”….

With just a Few Simple-steps and a few minutes spent each day, #FacilityOwners & Operators can make sure that they are getting the most out of every piece of equipment in their Sports/Health-club/Fitness-center…!! When a New piece of equipment is installed in a fitness-facility, “it is bound to generate some excitement and buzz”

But do you take the time to properly introduce everyone to the new equipment ??

“Everyone” includes the members, club staff, personal trainers, maintenance team and anyone that walks through the club’s doors…Most manufacturers will send someone from their organization, either a sales representative, service technician or master trainer, to introduce club staff to the ins and outs of the product….They should be excited to show you all of the great features of the product. Some even offer product training videos on YouTube or their own website. Make sure to ask what resources are available to you…

Plus, the more in tune your staff is with the features of a product, the better they can engage members and get them excited about the new workout options. This offers personal trainers a chance to meet more members, and it shows your members that their well-being and fitness achievements matter to you…

Safety also is a consideration….To be inviting, equipment should not be too complex. But do you really want everyone hitting “quick start” on the innovative new product you just purchased ? Teach them how to use it properly and show them the vast options available to them…Members will get better workouts, try the different programs and see better results…

Daily Check-list :

You have a daily checklist of tasks to complete when you close for the night and open in the morning, right? Does that list include simple steps such as wiping down equipment, vacuuming underneath treadmills, testing Cardio-console buttons, or checking Strength-equipment cables & upholstery ? It should.

Just a few extra seconds spent at each piece of equipment might save you money in the long run with better maintenance, improved equipment function and limited liability because you will be ahead of any issues that might arise..

Regular Check-ups:

You take your car in for service. And I hope you schedule an annual physical for yourself…So why not do the same with your fitness equipment ?

Although all manufacturers require minimum maintenance to be done to qualify for their warranties, sometimes embarking on a comprehensive preventive maintenance program can seem daunting, especially if you have a large facility or multiple facilities to maintain..

If you are not sure where to start, check the equipment owner’s manual. And if you can’t find that, check the manufacturer’s website because most manuals are housed on their service pages. You can always check with your service technician, as most offer preventive maintenance programs so that operators can focus on the business side of their club. And, of course, you can check with the sales rep who sold you the equipment.

When daily, weekly, monthly and annual tasks are completed, you maintain the integrity of the club and the equipment. You limit club liability because you are ahead of issues. And the overall cost of ownership decreases because equipment repairs are done under warranty and parts are replaced before they do damage to the overall product.

Take a few extra minutes each day to inspect your equipment. It is well worth the time to protect your financial investment….

Repair vs. Replace :

Even if you are diligent about your preventive maintenance, even if your staff is keeping an eye on the equipment performance and you are up-to-date on your warranty work, all fitness equipment still has a finite lifetime. Although it varies by facility—depending on the amount of use, the condition of the equipment at the start and the overall quality of the equipment—group cycles last five to seven years, cardio equipment lasts seven to 10 years and strength equipment lasts 10 years or more…

But how do club operators know when they must stop with the preventive maintenance and repair and instead replace equipment ? It is a judgment call. Clearly, when it becomes a safety concern, it is time to replace. If you spend more time placing an out-of-order sign on equipment and more money fixing it than actually using it, it is time. If you have the money in your budget to replace it, then it is time…

A good preventive-maintenance program will provide the numbers that will tell you how much it costs to repair each piece of equipment, how often a piece needs attention and how often it takes to fix the product….!!

Keeping an eye on equipment means you can replace pieces as they need to be replaced, ensuring the club is current and members are happy. If you do a full replacement of all products at one time, keep your members in mind. Offer them an alternate club to work out in during the installation process or schedule new equipment to arrive after hours when it will not affect members…

In short, if it makes sense for your facility—for safety, member needs and your budget—replace your equipment. Then, follow the steps above to make sure that members and staff know how to get the most out of the investment…

A little knowledge will go a long way in making sure that “each equipment purchase” is “maximized to its fullest potential” for every Sports OR Health-club operator(s), providing them the best ROI…!!

IHRSA launches, “Why Get Active Campaign” to “Promote Benefits of Physical Activity” Globally | IHRSA – Media Center

“WhyGetActive”, an inspirational movement spotlighting the benefits that regular exercise brings to our physical and mental health, productivity, economic stability, and quality-of-life, was officially launched this month by the International Health, Racquet & Sportsclub Association (IHRSA)….The campaign—which revolves around everyday people sharing their answers on social media to the question, “Why do you get active ? ”—began with a soft launch in March at IHRSA’s annual convention (IHRSA 2014) in San Diego, where hundreds of attendees shared why they pursue an active, healthy lifestyle using “WhyGetActive”…!! 

Now IHRSA is ramping up its outreach to involve everyone. What begins with the global reach of over 10,000 IHRSA members has the power to expand to kids and their families, legislative and health-promotion organizations, and the business and medical communities all over the world.

Allison Flatley, COO of L&T Health and Fitness and Corporate Fitness Works and member of the IHRSA board of directors learned of ” WhyGetActive” during the March Convention and is thrilled to launch the campaign this month with their staff and members. “Our members have such compelling reasons why being physically active is important to them. This campaign provides them with a great platform to share not only their inspirations, but their successes with the whole world,” said Flatley.

The ‘because’ in response to ” WhyGetActive” is simple for those of us already engaged,” said IHRSA’s President and CEO. “We know the high toll that inactivity brings. It creates obesity, and it enables heart disease, cancer, stroke and diabetes.”

“Yet, we also know that it isn’t easy for many people to make the choice to exercise,” Moore continued. “We hope the ” WhyGetActive” movement will help create a global culture of support for physically active lifestyles so choosing to exercise becomes an easier choice for everyone.”

IHRSA is eager for individuals and organizations to adopt and adapt ” WhyGetActive” with the common goal in mind : To affect a culture of wellness, where physically active lifestyles are the norm and easy for everyone to sustain.

The May launch of the ” WhyGetActive” campaign is meant to coincide with National Physical Fitness and Sports Month in the United States.

“Let the world know why you get active,” Moore encouraged. “Post it to social media using the ” WhyGetActive”. Become part of the movement that moves the world to become a healthier, more prosperous place.”

Join the ” WhyGetActive” Campaign :

Visit whygetactive.org for more information, what others are doing with their ” WhyGetActive” posts, and to learn how you, your staff, your members and your communities can be involved in this campaign for a healthier, more active world.

About IHRSA :

IHRSA is a not-for-profit trade association representing health and fitness facilities, gyms, spas, sports clubs and suppliers worldwide.  IHRSA and its members are dedicated to making the world healthier through regular exercise and activity promotion…

“How to Make Your Club a Fitness Landmark” | by: Tyler Montgomery | Club Solutions

Certainly there is something to say for the clubs that amass more than 100,000 square feet (a Big-Box Fitness/Health-club OR Multi-purpose facilities)…. However, what those clubs don’t always possess that a small club may is the ability to be quick, nimble and more creative with space.

The major problem for most small to mid-size clubs is they get trapped in the mindset of a small club. They spend more time thinking about why they can’t do something, as opposed to figuring out how they can accomplish the desired task.

Today is the day that you stop thinking about yourself as a small club. It’s time you forget the whole stigma of “we aren’t big enough” and discover how you can make your club a fitness landmark.

The first step in becoming a successful small gym is to adjust how you treat your members. In truth, most large athletic facilities have great customer service. They provide opportunities for their members outside of fitness and traditional amenities. However, most of those clubs have more members than they know what to do with.

While this may sound like a good problem to have, it really devalues the individual member — that is unless the club has spectacular customer service. The typical member really just wants to feel valued. They come to your club when they can — some more than others — and spend their hard-earned money.

At smaller facilities members feel that they should receive more of a personal interaction from your employees. Do employees strive to know each member by name ? Are they receptive when a person comes to the front desk with issues ? 

In all facilities customer service is numero uno…However, as a small facility, you will be judged even more closely. Each time you fail at an area of service to a member, you will allow them to see why they choose to pay more to go to the larger chains.

I’m not trying to use a scare tactic as to why you should have impeccable customer service, but in reality, should anyone have to remind you of the importance of your customers ?

In your company meetings, ensure that you press the issue of customer service. Have each employee describe a time since the last meeting that they interacted with a customer. If the story is positive it will be great for the rest of the team to see. If the example is negative, you have an opportunity to teach.

Not every employee you have will come hardwired for customer service.

It’s on you to take ownership of your staff’s education. Teach them how you want them to treat your members. If they can’t comply, you’ll know what you need to do….!!

How to “Re-engage Old Clients”:”Client/Customer Retention”| by: Michael Piermont | ACE

Over the years, clients come and go from your Health-club / Personal Training business. Some may have thought personal training was just a short-term solution, while others didn’t see the results they wanted..

Either way, Re-engaging with old clients is important to running a successful fitness business.. If an individual was your client once, it’s probable that he or she can become a client again !!

Here are some ideas on how to win back your old clients / customers –

1. Provide incentives :

A general economic principle is that people respond to incentives. People are constantly weighing the costs vs. benefits of the decisions they make. To encourage previous customers to come back for more training sessions or classes, you have to tip the cost – benefit scale in your favor. One way to do this is to provide them with a discount. For example, if a client purchases five sessions at the full price, offer the sixth training session for free. If they refer a friend to your training studio, give your referring client his or her next training session for free. You can also encourage clients to bring a friend, a significant other, or heck, even a first date! At the very least, being different will help you stand out and stay top-of-mind.

2. Show you have a long-term plan for their overall fitness :

Having a personal trainer means one-on-one time with a client, which means you as the trainer are completely focused on that client’s fitness. A great way to encourage clients to come back is to sell the individualized-attention aspect of personal training. Remind your clients that you are completely focused on improving only their fitness and working to help them achieve their goals. To drive home that point, show your customers how you can help them set goals and how you can build a workout plan that’s right for what they want to do. When you can show clients you have a plan for them beyond the immediate meeting, you have a distinct advantage and are more likely to earn their long-term business.

3. Share success stories from existing clients :

A great way to reengage a client is to tell them about the success stories you’ve had with other clients. The best trainers use their past successes, such as providing before and after shots, to market their fitness business. Do you have existing clients you could use as part of a case study? If you have success stories of previous clients who do not wish to be featured, you can instead speak in generalities of your success with that particular demographic.

4. Talk about improvements to the facility :

What improvements have you made since you were last in contact with clients? Talk about the extra certifications you’ve received, the new equipment you’ve added to your studio, and any other improvements or new services that you are offering. The fitness world continues to innovate. How is your personal training business evolving with the times? The improvements you make may seem trivial or routine to you, but improving your business is a great way for you to pick up the conversation with an old client.

5. Come up with New Events :

People love trying new things! To encourage clients who have maybe become bored with the same old workouts, come up with a new event that catches their attention. For example, offer a boot-camp series of classes that culminates in participation in a big fitness event. Another great way to reengage past clients is to host a social hour. Set up a happy hour at a local restaurant and truly get to know them beyond the studio. It’s a great way to network with your clients and have some fun !!

Re-engaging old clients definitely takes some effort, but is a great way to help grow your Fitness / Services business. As I mentioned earlier, if they’ve already purchased from you, it should be much easier for them to purchase from you again.

People who are already aware of your business will be easier to convert back into a paying customer, than those who still need to become aware of your Health Club / Personal Training business…

Healthkart.com website expanding “HealthKartFit” stores Pan-India | ET Retail

The popular online health and nutrition product website Healthkart.com plans to expand its retail stores over the coming year. The company has already started stores in New Delhi & Chandigarh and plans to have more stores in cities like Bangalore, Mumbai, Chennai and a few more tier 1 cities.

Branded as HealthKartFit, the store offers a range of nutrition supplements and vitamins from leading imported brands such as Dymatize, MuscleTech, Optimum Nutrition and Vitamin Shoppe.

” The problem consumers are facing is that there are grey and fake products floating in the market affecting the consumers adversely. Opening a HealthKart Fit store is an effort to curb this menace. The products we provide are 100% authentic and credible.

Our endeavors are always towards providing authentic and credible products to our consumers. Moreover, the product range at HealthKartFit store is wide and the provision of sampling – ‘tasting before buying’ helps in suitable decision making. The consumers can taste the sample of the product and choose the supplement from a wide range of flavors available at the store before they make a final choice. It focuses primarily on sports nutrition, body-building supplements, and weight management products,” said  Managing Director and Co-Founder of Healthkart.

Prashant with Sameer founded Healthkart.com in March 2011. Prashant comes with a background of ten years of experience in management, operations, healthcare, marketing, and customer management and brand development. He holds a Bachelor of Technology from IIT Delhi and an MBA from GSB Stanford of Stanford University.

Besides Healthkart Fit, the company also has an e-commerce business called Healthkart.com. The website sells a range of health brands, promising authenticity and availability across categories such as nutrition, sports and fitness, home devices, personal care, beauty, parenting and health services. The website has a traffic of about 2 million visitors per month.

“We offer over 400 brands. We would have 100+ international brands on offer in our range,” added Tandon. “Consumers are becoming more aware and are very sensitive to authenticity of products especially in health oriented products. They sign up for nutrition counselling, they verify that the product they get is genuine and they ask very nuanced questions. Consumer awareness is growing fast, and aware customers are careful to buy authentic health and nutrition products from retailers like HealthKart rather than some unknown seller on a marketplace.”

Future plans : The company has been growing at 150-200% over the last 2 years. “Next year, we expect to again double in size. Fitness as a space, especially sports nutrition is a fast growing new category. Also, categories like diabetes, elderly care and weight loss are growing very fast in India,” said Tandon. Healthkart.com receives orders from over 600 cities. “We cover 20000 pincodes across the country. Our coverage is largely comprehensive and we expect Tier 3 and Tier 4 to grow even faster as our logistics strengthen in these areas,” added Tandon.