” Sony wants India to become its No. 3 market Globally”. It’s targeting a Big sales-push that may see the country overtake its home base of Japan, driven by “Smart-Phones”, the segment that’s growing the fastest for the company.
The focus on “Smart-phones” was renewed last year with the launch of a new range of ” Xperia” devices in India, which currently ranks FOURTH overall for Sony after China, the US and Japan.
In the last ONE year, we gained Market Share from 4% to 10% in “Smart-phones” and now the target is to take it up to 20-25%, which would enable India to become a bigger market for Sony globally,” said Sony India managing director Kenichiro Hibi on the sidelines of International CES, the world’s largest consumer technology expo that’s held annually in Las Vegas.
Sony plans to make India a bigger market than Japan: Kenichiro Hibi, India MD – The Economic Times.
Murali Prasanna 